Thomas Nelson adds self-publishing division

This article caught my eye today. The largest Christian publisher in the United States announced they are starting a self-publishing division called WestBow Press.

Is this technology that's changing the landscape or economics? I see it as a little of both.

Technology has enabled self-publishing to be more affordable and easier to use. After all, I can comment on an article just a day old and it becomes published in the blog world.

Economics is also driving this. Michael Hyatt, CEO of Thomas Nelson, had this quote: "Publishers aren't omniscient. "We miss numerous opportunities every year. Finding the next best-seller is like searching for a needle in a haystack. WestBow Press provides us with a kind of ‘farm team.' We intend to watch the sales of these titles carefully."

One one hand, it's never been easier to get your book published. On the other hand, you will be expected to make more of an investment in the future. Self-publishing means you invest your money in your book. This may weed out people who are not committed to their manuscript. However, the haves will have an advantage over the have-nots. No money, no book.

What do you think?

Here's the link to the article: "Thomas Nelson adds self-publishing division"

And here's Michael Hyatt's blog.